Passing the "Tell Me More" Test
by Jill Konrath, chief sales officer, Selling to Big Companies
Establishing a business relationship with a new prospect is a lot like walking on a balance beam. Every single move you make has consequences.
When you execute it flawlessly, you're in a perfect position for your next move. However, ...click here to read all.
Note: Opinari Writers Recommendations are our ideas for readers to consider and decide. Good marketing is "reliable, timely, and effective communication about something of value."