Friday, September 24, 2010

Be True: Op-Ed Impact with Appeal

Art Buchwald, Miami Book Fair International, 1989Art Buchwald image via Wikipedia
The Art of Column Writing: Insider Secrets from Art Buchwald, Dave Barry, Arianna Huffington, Pete Hamill and Other Great Columnists

The best, most lasting op-ed writers build their reputations on reliability--sticking to balanced facts, referring to evidence on both sides, making clear arguments, with examples, as powerfully as possible and without intentional distortion.

Art Buchwald, co-author of The Art of Column Writing (see book cover graphic, above) made his views and observations known humorously and unforgettably. I sometimes stood on the opposite side of his conclusions, yet I always enjoyed his work.

Mr. Buchwald knew well the art of likeability joined with honesty and frankness. There was no sign of the bitter write who tends toward fact-bending. This prolific writer never showed bitterness and kept his fans' attention from the first line to the last.

Aim to keep your readers' interest for a long time; help them want to read more, even if they don't always share your views. Argue the facts you know fairly. Inform and entertain in your own style. Keep developing your style. All along the way, you might even change some opinions. (Op-ed writing links are on this page, right column.)

Read "Trains, Airplanes, and Cars" - BELOW. 
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