|Jeff Bezos, Amazon, and Arthur Sulzberger, NYT|
Do you want to publish your book with a technology company or a publisher? The New York Times has reported that Amazon Publishing will publish "self-help guru" Timothy Ferriss's next book, following his bestselling start with Crown Archetype. Amazon was the author's first choice for his second book.
Maybe you'd like to read the reason the author gave for his choice of Amazon, and maybe you'd like to analyze it. Ferriss said:
The opportunity to partner with a technology company that is embracing publishing is very different than partnering with a publisher embracing technology (source: NYT).
That may be a clever statement, but what does it mean, exactly? How is it different... very different? Where does the writer explain his meaning? Is his statement a real explanation, or a way to avoid the matter of... what Amazon was ready to pay, versus a company where technology serves publishing, and not the other way around? Who knows?
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